Monday, November 26, 2012

CyberMonday and all that Spam

Dear Friends,

Among other interesting activities, I moderate comments on a health blog. While the blog is popular and, on any given day, we may receive 10-15 comments, in this very special time of the year, we are averaging more like a comment a minute.

While, in the main, no one objects to the blog's new found popularity, I might point out that most of these contributions seem to be unintelligible. Often, these are thinly disguised as actual comments to posts -- "Specifically where there is married life with no romance, you will have romance with no married life"-- is one I  noted as particularly irrelevant on a blog devoted to preventing teen drug abuse and addiction. Although one must also admire the daring of those discount pharmaceuticals attempting to peddle generic prescription drugs on a blog warning of the dangers of addiction!

Attention all spammers: I appreciate most those messages that demonstrate are outright selling as opposed to layering a thin veneer of commentary over an otherwise blatant spam. Nike's, Christian LaBoutain, Burberry, NFL jackets and Uggs are among the most popular, judging by the entries to-date. But social bookmarking and link building are also appreciative, though lesser known as brands.

But for those really inventive resellers, you cannot beat the creativity of wrapping a clearly fictitious article about the Israeli prime minister resigning and the PLO representative's reaction around the charade of selling pens and sunglasses:

        Israeli Defense Ecclesiastic [montblancpensonlinesale] Ehud Barak announced his acclimatization Monday, saying he inclination quit civil affairs in January to lavish more time with his family.

      His resigning mont blanc comes at a warmly delicate time for Israel, which is observing a tenuous cease-fire with the hostile Palestinian unit Hamas after an eight-day tiff that killed more than 160 people — the mind-blowing majority of them Palestinians in Gaza.

      Barak, who is married and the shepherd of three children, [montblancpensonlinesale] said Monday at a word talk in Tel Aviv that he will proceed as defense assist for the next three months, as elections are apposite in January. He said he won’t debate the elections.

     Hanan Ashrawi, a fellow of the Palestine Unshackling Consortium’s executive body, weighed in on the announcement.

     “I contemplate this signals identification [lunettesdesoleilraybans] of the futility of the military overtures in the adoption of fury as means of dealing with the Palestinians,” she said. “If it is for intimate reasons, we cannot opine, but if it’s recognition that his complete tear was based on the military proposition to public existence, then this demonstrates the recognition of the futility of militarism and violence.”

     Some Israeli factional commentators had speculated ahead of the commercial that Barak was planning to quit the government of Prime Churchman Benjamin Netanyahu to form a new center-left party.

A bid for Ehud Barak's shepharding a peace process in the Sinai, perhaps?

For all of the above, helpful links to the products abound, and in many languages: Japanese, French, Spanish, German, Dutch, English, and variations given fractured sellers helpers from Eastern Europe, not to mention the ever-present Spambots that must rely on Google algorithms and half-baked translations for their creative message management.

And the festive holiday season has just begun!

Question to the blogosphere: how are you managing this season's Spamalot? Surely there are better ways to see that actual questions and comments are addressed without succumbing to brand-name Season's Greetings!

And question to brands and their resellers: do you think your messages of cheerful consumption or comments wrapped around irrelevant stories are the most effective way of reaching consumers? Or is it just cheap and easy and you're thinking, "Couldn't hurt to cover all bases?"

I am curious to know...

Robin Stevens Payes, Principal

Creating and Implementing Marketing Strategies
Health Communications and Social Marketing

WordsWork Communications LLC