In this new era of downsizing and diminished returns, is there still space to use events to market? Not the familiar trade show or that newly emerging budget-saver, the Webinar, but live meet-ups where the purpose is delivering, or reinforcing a vital message or expanding the message to a wider audience.
This is the question we are mulling over - does the market space exist today for using a live event to communicate, illustrate, persuade or even start a conversation for organizations with a strong social message? Think about the Change.gov model, where the Obama transition team invites citizens to hold local parties to debate policy issues and then share them with those in positions to effect real change - be it at the local, national or international level. Consensus cannot be formed solely in an electronic medium, though the debate can be waged, in part, online.
Is there a place for us humans, social beings, to gather, to celebrate, to debate, to learn and share - to create a meaningful DIALOGUE - in today's environment of reduced resources, modest means and lowered expectations?
More to come on this topic...